Análisis de la humanización en el ámbito sanitario en redes sociodigitales

Revista de Comunicación y Salud

e ISSN 2173 1675 · Publicada por la Cátedra de Comunicación y Salud Universidad Complutense de Madrid

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Palabras clave

Humanización
salud
cuidados
redes sociodigitales
comunicación Humanization
health
care
digital social networks
communication

Cómo citar

Simón Márquez, M. de M., Molero Jurado, M. del M. ., Barragán Martín, A. B., Martos Martínez, África, Pérez-Fuentes, M. del C., & Gázquez Linares, J. J. . (2022). Análisis de la humanización en el ámbito sanitario en redes sociodigitales. Revista De Comunicación Y Salud, 12, 21-44. https://doi.org/10.35669/rcys.2022.12.e282

Resumen

La humanización en la atención implica un conjunto de recursos sociales, personales y emocionales en el profesional sanitario que faciliten el desarrollo de su labor y les posibilite tener un papel activo en la recuperación de los pacientes. Por ello, es imprescindible el papel de las redes sociodigitales para la formación e información en humanización dentro del ámbito sanitario, donde se creen debates y manifiesten la importancia de la humanización en el entorno sanitario. Por todo ello, es analizar la presencia de la humanización en redes sociales a través de entradas de Twitter y Facebook, como reflejo de la influencia en población general, de Estados Unidos, España, Italia, Colombia, Brasil, Portugal, Canadá y Francia. En total, se analizaron 154 tuits y 23 entradas de Facebook, todos aquellos relacionados con la humanización en el ámbito sanitario. Tras el análisis de las diferentes entradas en las redes sociodigitales, se muestran diferentes fuentes que expresan opiniones sobre la humanización hospitalaria desde los propios hospitales, congresos dirigidos exclusivamente a esta temática, pacientes, familiares, fundaciones, asociaciones, sindicatos, entre otros. La mayoría de entradas tanto en Facebook como Twitter, hablan de la importancia de la humanización en cuidados y el trato dirigido tanto al paciente como a sus familiares y a los propios profesionales sanitarios, siendo imprescindibles en la humanización en cuidados dentro del sistema sanitario. Así mismo, reivindican desde todos los ámbitos sociales la poca visibilidad que se le da a la humanización en cuidados. Además, se observa la preocupación y el interés que genera la humanización las Unidades de Cuidados Intensivos. De forma general, se muestra cómo las redes sociodigitales son de vital importancia para la comunicación e intercambio de información y conocimientos sobre la humanización, una temática que comienza a suscitar interés a nivel social dentro del ámbito sanitario.

https://doi.org/10.35669/rcys.2022.12.e282
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