The role of digital technologies within physician-patient relationships

Authors

DOI:

https://doi.org/10.35669/rcys.2025.15.e362

Keywords:

Doctor-patient relationship, Digital Transformation, Digital Technologies, Health, COVID

Abstract

Introduction: Digital transformation, accelerated by the COVID-19 pandemic, has profoundly reshaped the doctor-patient relationship through the incorporation of technologies such as telemedicine and remote monitoring devices. Methodology: The analysis is based on the theoretical framework of the diffusion of innovations, allowing the exploration of how various elements of the communication system influence the adoption of digital technologies and sensor-based devices aimed at patients. Results: There is a growing empowerment of patients, who now have easier access to medical information and participate more actively in health-related decision-making. Recent studies also show an increase in the use of social media to seek medical information and growing trust in teleconsultations. Discussion: These changes pose significant challenges for studying doctor-patient communication, introducing new paradigms that require multidisciplinary approaches for proper understanding. Conclusions: The integration of digital technologies in the medical field not only transforms communication channels but also redefines traditional roles in healthcare, making in-depth and contextualized analysis of these processes essential.

Downloads

Download data is not yet available.

Author Biography

Francisco Javier Morales Hernández, National Autonomous University of Mexico

He holds a degree in Communication Sciences with a specialization in Advertising from UNAM, where he is currently pursuing a Master's Degree in Communication with a focus on Technological Innovations. His professional experience includes the Asociación de Internet MX and the Procuraduría Federal del Consumidor. Currently, he works as Organizational Development Coordinator at Central Media, an agency specialized in health and wellness, being responsible for internal communication, development of processes and documentation in human resources, onboarding management and obtaining certifications such as Socially Responsible Company and Great Place to Work. She has training in Pharmaceutical Marketing, Digital Transformation, Organizational Development and Talent and Human Capital Management.

References

Asociación de Internet MX y Knowsy A.I. (2023). 19° Estudio sobre los Hábitos de Personas Usuarias de Internet en México 2022. https://irp.cdn-website.com/81280eda/files/uploaded/19%20Estudio%20sobre%20los%20Hai-bitos%20de%20Usuarios%20de%20Internet%20en%20Mei-xico%202023%20.pptx.pdf

Asociación Médica Mundial. (2017). Declaración de Ginebra. https://www.wma.net/es/policies-post/declaracion-de-ginebra/

Corvellec, H. (Ed.). (2013). What is theory? Answers from the Social and Cultural Sciences. Liber CBS Press.

Diamandis, P. H. y Kotler, S. (2015). Bold: how to go big, create wealth and impact the world. Simon & Schuster.

Emanuel, E. J. y Emanuel, L. L. (1999). Cuatro modelos de la relación médico paciente. En A. Couceiro Vidal (Ed.), Bioética para clínicos (109-126). Triacastela. https://medfam.fmposgrado.unam.mx/wp-content/uploads/2023/06/Emanuel-y-Emanuel_-4-modelos-de-RMP_esp.pdf

Fundación Mexicana para la Salud. (2022). El Médic@ Digital en México 2022. https://funsalud.org.mx/el-medic-digital-en-mexico-2024/

Martínez Montauti, J. (2018). La relación médico-paciente. Universitat de Barcelona Edicions.

Norma Oficial Mexicana NOM-024-SSA3-2012, Sistemas de información de registro electrónico para la salud. Intercambio de información en salud. 30 de noviembre de 2012. Diario Oficial de la Federación.

De Propris, L. y Bailey, D. (2020). Industry 4.0 and regional transformations. Routladge. https://doi.org/10.4324/9780429057984 DOI: https://doi.org/10.4324/9780429057984

Pérez Tamayo, R. (2003). De la magia primitiva a la medicina moderna (2da. ed.). Fondo de Cultura Económica.

Pongtanalert, K. y Ogawa, S. (2015). Classifying user-innovators – An approach to utilize user-innovator asset. Journal of Engineering and Technology Management, 37, 32-39. https://doi.org/10.1016/j.jengtecman.2015.08.005 DOI: https://doi.org/10.1016/j.jengtecman.2015.08.005

Rogers, E. M. (2003). Diffusion of Innovations (5ta ed.). Free Press.

The Well Mind Center of San Antonio. (s.f.). A Brief History of Neurofeedback. https://www.wellmindsa.com/neurofeedback/a-brief-history-of-neurofeedback/

Published

2025-05-30

How to Cite

Morales Hernández, F. J. (2025). The role of digital technologies within physician-patient relationships. Revista De Comunicación Y Salud, 15, 1–13. https://doi.org/10.35669/rcys.2025.15.e362

Issue

Section

Research article