Estudio de la comunicación digital y la participación en las redes sociales: Conectividad exacerbada y política de privacidad de datos

Marta Abanades Sanchez; José Jesús Vargas Delgado; Marta Esmeralda Vidal García; Daniel Arnaiz Boluda

doi:10.35669/rcys.2025.15.e390

Authors

Marta Abanades Sanchez European University of Madrid https://orcid.org/0000-0002-4303-6332
José Jesús Vargas Delgado Universidad Europea de Madrid https://orcid.org/0000-0003-4109-611X
Marta Esmeralda Vidal García Universidad Europea de Madrid https://orcid.org/0009-0000-6872-2227
Daniel Arnaiz Boluda Universidad Europea de Madrid https://orcid.org/0000-0003-2564-5748

DOI:

https://doi.org/10.35669/rcys.2025.15.e390

Keywords:

social networks, Internet, connectivity, data privacy, communication

Abstract

Introduction: The exacerbated connectivity that exists in the part of society is increasingly heard more frequently. According to data from the different information channels on exposure and harassment on networks and connectivity by adolescents, we found that 9 out of 10 adolescents connect to the Internet several times a day or are permanently on the Internet. This data does not go unnoticed, nor does the high demand in addiction centers and programs from adolescents. On the other hand, we cannot ignore the data privacy policies on social networks, which are mostly ignored and not very transparent. Our purpose is to investigate the exacerbated connectivity that students in our society currently have, to know their use of devices and to analyze their understanding of platforms and data privacy. Methodology: The methodology used in this research is mixed, quantitative and qualitative. In addition to a descriptive analysis, a questionnaire has been used as an instrument to understand both the students' connectivity and their understanding of data privacy policies. Results: The results confirm how students make massive use of social networks, and, in addition, they are unaware of both the implications and consequences of messages received with a degrading nature, as well as data privacy laws on digital networks. Conclusions: As first conclusions, deeper awareness is necessary in society, families and educational centers to know all the negative health implications that these types of actions can cause.

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Author Biographies

Marta Abanades Sanchez, European University of Madrid

Tenured professor in Education Theory and History. Accredited as a Contracted Doctor and Private University Professor. Approved six-year research period. Doctorate in Education (Cum Laude) from the European University of Madrid. Degree in Psychopedagogy and Diploma in Social Education. She has several postgraduate programs: International Master's Degree in Professional and Executive Coaching, Master's Degree in Human Resources, and Master's Degree in Teacher Training. Professor of subjects such as social skills, management skills, competencies, and leadership. She has held various positions as director of postgraduate programs, coordinator in subjects such as TFG and internships in the area of Education. She has collaborated on research projects and is currently the principal investigator of the internal project: “Learning Ecologies in the 21st Century. Social and Technological Competencies Required in the Workplace.”

José Jesús Vargas Delgado, Universidad Europea de Madrid

Professor of Advertising and Transpersonal Communication at the European University. Six-year research grant awarded by ANECA. Accredited Doctor in Persuasive Communication. Director of the Advertising degree program (2021-2022). Director of the Master's Degree in Marketing and Communication at the European University (2016). Dean of the European University of the Canary Islands (UEC) (2012-2014). Director of the Department of Advertising and Content at the European University (2002-2012). 25 years of teaching experience at undergraduate and postgraduate level, teaching multiple subjects related to the areas of creativity, verbal and nonverbal communication, public speaking, persuasive communication, transpersonal communication, emotional intelligence, strategy, leadership, management skills, mindfulness, workplace well-being, and healthy organizations. Multiple external collaborations as a guest expert lecturer with many institutions. More than 78 scientific publications. More than 57 national and international scientific conferences. 5 doctoral theses supervised. Mindfulness consultant at the Onelife clinic (2017-2025).

Marta Esmeralda Vidal García, Universidad Europea de Madrid

Professor of Business Organization and Management at the European University. Accredited as a tenured professor by ANECA. PhD in Business Management and Organization from the Complutense University of Madrid. Bachelor's degree in Business Administration and Management and MBA (ESADE Business School); CEMS Master's in International Management (Rotterdam School of Management); Master's in Teacher Training (UCM). She has spent part of her professional career as a consultant at PricewaterhouseCoopers and Accenture. Awarded for her participation in teaching innovation practices and conferences. Her main areas of research are HR, educational innovation, corporate strategy, portfolio management, and corporate governance. Participation in numerous conferences and presentations, nationally and internationally, fourteen journal articles published in the first quartiles of the JCR and SJR, author of numerous book chapters.

Daniel Arnaiz Boluda, Universidad Europea de Madrid

Professor of Accounting, Statistics, and Econometrics in the Bachelor's Degree Programs in Business Administration and Management, Business Analytics, and Sports Management. Doctor of Law and Economics cum laude 2019 from the San Pablo CEU University. Master's Degree in Business Law 2012. Double Degree in Law (2009) and Business Administration and Management (2011). Practicing lawyer at the Madrid Bar Association (2010). Coordinator of subjects with between three and six teaching professors. Member of TFG and TFM examination boards since 2020. Member of the Justice, Ethics, and Responsibility (JER) and Digital Ethics research teams.

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